Ferrero Buys Leading US Better-for-You Brand
The brand will stay standalone as founder Elizabeth Stein remains CEO, and Ferrero expands its breakfast and better-for-you portfolio after buying WK Kellogg.
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8 Articles
Ferrero makes new acquisition in the cereal market - RetailDetail EU
The Ferrero Group is strengthening its position in the U.S. breakfast market with the acquisition of Purely Elizabeth, a brand known for its granola, oatmeal, and breakfast cereals. In this way, the company is further expanding its lineup of healthier food products.
Purely Elizabeth Founder Sells To Ferrero For $800 Million: “Feel The Fear And Do It Anyway”
Seventeen years ago, Elizabeth Stein started making muffin mix in her Upper West Side Manhattan apartment to sell to her nutrition clients. Now she’s worth an estimated $400 million, thanks to the recent sale of her Purely Elizabeth granola and oatmeal brand.
Building a consumer brand exit without giving up control is the challenge that half an ecosystem pursues; the sale of Purely Elizabeth to Ferrero for more than $850 million teaches exactly how to prepare that movement. The exit that makes Elizabeth Stein a benchmark of healthy consumption The operation, collected by Forbes, does not reveal official terms. The publication estimates that Ferrero will pay more than $850 million, a multiple more tha…
Nutella, Tic Tac owner Ferrero to buy Boulder’s Purely Elizabeth
Purely Elizabeth LLC, a Boulder-based maker of natural pancake mixes, oatmeal and granola products, has inked a deal to be acquired by Ferrero SpA, the Italian sweets and breakfast conglomerate that owns brands such as Nutella, Tic Tac, Kinder and Ferrero Roche.
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