Chipotle Deploys 100 Creators for Latest Ads Spotlighting Fresh Food

Chipotle deploys 100 creators for latest ads spotlighting fresh food

This is the first national advertising push from Chief Brand Officer Fernando Machado and Chipotle’s first major work with new agency partner Kids.

Fernando Machado Just Let 100 Creators Loose in 50 Chipotle Kitchens

In his first campaign for the burrito chain, Machado is building on its long-running "Behind the Foil" campaign

Chipotle keeps it real in first campaign under Machado - Brand Innovators

With the latest iteration of its “Behind the Foil” campaign, Chipotle is getting real with its first campaign under new Chief Brand Officer Fernando Machado.  The new campaign, also a first from Chipotle’s new agency, KIDS, is built from footage captured by 100 content creators inside the QSR chain’s stores.  The footage is meant to shift the chain’s marketing perspective from the brand’s point of view to that of people experiencing the kitchens…