Dutch regulator fines Uber $966 million for automating driver suspensions, document shows
The regulator said Uber used automated systems to suspend drivers without human review, citing GDPR rules that protect 171 French complainants.
- On August 17, The Dutch Data Protection Authority fined Uber €825 million for using automated systems to deactivate driver accounts without adequate notice, violating European data-protection rules.
- GDPR rules ban decisions made solely by computer algorithms when they significantly impact people's lives, requiring meaningful human review. The case concerns European incidents from 2020 to 2022 involving automated suspensions for suspected fraud or low customer ratings.
- Uber said it "strongly disagree with this decision and disproportionate fine" and will appeal. The company stated current policies include human reviews and opportunities for drivers to dispute suspensions.
- The regulator maintained that "Uber has also violated the right to be informed," imposing the second-largest penalty ever under the General Data Protection Regulation, trailing only Meta's €1.2 billion fine from Ireland in 2023.
- Stemming initially from a French complaint, the case fell to The Dutch Data Protection Authority because Uber's European headquarters are in the Netherlands, establishing jurisdiction for the multi-year investigation.
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111 Articles
The Dutch Data Protection Authority has amended Uber by EUR 825 million ($966 million) to deactivate drivers' accounts through automated systems without properly informing them, according to a decision of 17 August, informs The Guardian. The amendment would be second as the size applied so far under the European Union General Data Protection Regulation (GDPR).
Dutch regulator fines Uber 825 million euros over automated driver blocking
Software deactivated driver accounts from 2018 to 2022 with no human review at all. Uber has appealed, and three earlier Dutch fines also remain unresolved. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
Uber allegedly deactivated the driver's records through automated systems without duly notifying the drivers.
The Dutch Data Protection Authority has imposed a high penalty on the driving service provider Uber.
The Dutch data protection authority fined Uber 825 million euros today for using automated software to suspend driver accounts, including permanent suspensions without human checking for possible errors.
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