DoubleVerify, IAS Develop Attention Measurement Solutions for Snap

DoubleVerify, IAS develop attention measurement solutions for Snap

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (30th June, 2025) announced the launch of DV Authentic Attention® for Social. The product will first launch with Snap, combining timely platform signals with [...] The post DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap appeared first on ExchangeWire.com.

IAS launches social attention measurement for Snap

New Delhi: Integral Ad Science announced a strategic partnership with Snap Inc. and Lumen Research to bring customised attention measurement to Snapchat. Snap Attention Measurement will now enable advertisers to gain social attention metrics, combining Lumen eye-tracking and IAS’s AI-powered media quality data to create a Snapchat attention score within the IAS Signal platform.  “Advertisers are increasingly seeking a deeper understanding of how…

IAS & DoubleVerify launch attention metrics for Snapchat Ads

Integral Ad Science (IAS) and DoubleVerify have both introduced new attention measurement solutions for Snapchat, aimed at helping advertisers better understand how users engage with in-app advertisements. While both offerings are developed in partnership with Lumen Research, each company is positioning its tool as a unique first in the market. IAS has partnered with Snap Inc. and Lumen Research to deliver what it a tool that integrates Lumen’s …

DoubleVerify expands Authentic Attention measurement to social, launching with Snapchat

DoubleVerify has introduced its Authentic Attention product to social media, debuting the attention measurement solution on Snapchat. The launch marks the first time DV’s proprietary metrics, which include viewable time, screen share, and eye-tracking data, have been extended to a social environment. The solution, developed in collaboration with Lumen Research, combines DV’s scalable ad exposure analytics with Lumen’s eyes-on-screen tracking to …