Why Pinterest Wants to Buy tvScientific, and What It Signals for the CTV Ads Business

Why Pinterest wants to buy tvScientific, and what it signals for the CTV ads business

Pinterest wants to make TV advertising perform more like search and social with its (intended) $300 million-plus purchase of tvScientific.

Pinterest Expands Into Performance CTV: What tvScientific Acquisition Means for Affiliate Marketers

Pinterest has entered the connected television advertising arena through a definitive agreement to acquire tvScientific, a performance-focused CTV advertising platform. The transaction, announced last week and expected to close in the first half of 2026 pending regulatory review, marks Pinterest’s first major acquisition since 2022 and signals a strategic evolution for how affiliate marketers can leverage the visual discovery platform. The acqu…

Digest: YouTube TV to Launch Genre Plans; Pinterest to Buy tvScientific; Meta Said to use Qwen in ‘Avocado’ Mode

In today’s Digest, we cover YouTube TV launching genre-based plans, expanding its sports streaming push, and increasing ads on Shorts. We also cover Pinterest buying tvScientific to expand performance ads to CTV, and Meta reportedly using Alibaba’s Qwen in its [...] The post Digest: YouTube TV to Launch Genre Plans; Pinterest to Buy tvScientific; Meta Said to use Qwen in ‘Avocado’ Mode appeared first on ExchangeWire.com.