Kristiaan Kroon: ‘Traditional Media Can Be Far More Opaque Than Principal Inventory’

Challenges that lie ahead for Omnicom-IPG after EU’s green light

On Monday, the EU Commission gave its unconditional approval to Omnicom Group’s $13.25 billion all-stock acquisition of Interpublic Group. The deal merges the world’s third- and fourth-largest advertising holding companies into what will now become the largest advertising group globally.  Announced last December, this mega-consolidation marks the most significant structural realignment the global advertising industry has seen in decades, coming …

Kristiaan Kroon: ‘Traditional Media Can Be Far More Opaque Than Principal Inventory’

Kroon calls bundled media the bigger problem, but let’s be honest, principal media still keeps accountants awake at night.

Bundled media is bigger problem than principal media: OMG

Omnicom Media Group Australia’s chief operating officer, Kristiaan Kroon, has waded into the principal media debate, arguing that “bundled media” is the real villain — and stressing that the holdco does not engage in the practice.Speaking on a panel at Mutinex’s Marketers and Money ’25 conference, Kroon said inventory packages that mix formats, channels, and […]

Omnicom-IPG merger shifts pressure to creative as GroupM holds fort in media

New Delhi: With the European Commission granting unconditional approval to Omnicom’s acquisition of Interpublic Group (IPG), the combined entity is poised to dethrone WPP as the world’s largest advertising holding company, with the merger likely to be completed on Wednesday. But for India, the real story lies less in global rankings and more in how six full-scale creative networks under one owner will be integrated over the next year.  Industry …

Digest: EU Unconditionally Greenlights Omnicom’s IPG Acquisition; 84% of Adults Using YouTube; Alibaba’s Qwen Tops 10m Downloads

In today’s Digest, we cover the EU greenlighting Omnicom’s IPG acquisition without conditions, YouTube usage reaching 84% of adults, and Alibaba’s Qwen topping 10 million downloads. The post Digest: EU Unconditionally Greenlights Omnicom’s IPG Acquisition; 84% of Adults Using YouTube; Alibaba’s Qwen Tops 10m Downloads appeared first on ExchangeWire.com.