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Dentsu’s Cara Lewis: ‘Data Sits on the Throne’ in the Content-Commerce Conversation – Beet.TV
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Dentsu’s Cara Lewis: ‘Data Sits on the Throne’ in the Content-Commerce Conversation – Beet.TV
AMENIA, NY — Travel has emerged as a bellwether for commerce media for several reasons, chief among them is the ability to connect data and content from 35,000 feet up in the air on down to the ground. That’s how Cara Lewis, chief investment and activation officer at dentsu international, explained the opportunities for the agency’s partners like United Airlines and the carrier’s Kinective Media unit, explained it to Beet.TV contributor David Ka…
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