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Defining a North Star for everything PMMs do
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Defining a North Star for everything PMMs do
One of the questions I've been asked most often about product marketing is surprisingly simple: What exactly does a product marketing manager do?After many years in the function, I conclude that "it depends" is probably the most accurate answer.Product marketing can cover positioning, messaging, go-to-market strategy, launches, competitive intelligence, customer research, pricing, analyst relations, sales enablement, content, and quite a few thi…
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