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Frylight Unveils Full Rebrand and Packaging Refresh – RetailWit

Frylight Unveils Full Rebrand and Packaging Refresh – RetailWit

Frylight has revealed a complete rebrand and packaging refresh across its range that aims to modernise the category and drive shopper engagement The new packaging has been modernised with bold colours to increase stand out on shelf. Playful illustrations also feature on the front of… This story continues at Frylight unveils full rebrand and packaging refresh Or just read more coverage at Talking RetailSee the Story
Scaling personalization in growth marketing

Scaling personalization in growth marketing

Personalization isn’t just a nice-to-have anymore. It’s a cornerstone of modern growth marketing. When done right, it drives efficiency, improves conversion, and unlocks scale across the buyer journey. But getting there takes more than tools and data.Going from “Hello [First Name]” to dynamic, role-specific messaging across channels? That’s where most teams get stuck. One reason: personalization doesn’t live on a single team. It’s a joint effort…Read Article
How Dojo achieved 25% growth without launching a new product
United Kingdom · United Kingdom

How Dojo achieved 25% growth without launching a new product

As product marketers, we often shine brightest during major product launches. We get to feel like superheroes as we unveil how we made the latest shiny new product a huge success. But what happens in the lulls between these big moments?The post-launch support is done, the company’s still looking to you for growth, and you don’t necessarily have anything new to work with. That’s exactly what I want to dive into today.In this article, we’ll explor…Read Article

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