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Overall, we’ve indexed 47 stories from Product Marketing Alliance over the past 3 months.

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Top Product Marketing Alliance News

4 prompts for AI-powered market research and CI

OECD · United Kingdom

4 prompts for AI-powered market research and CI

Most Product Marketers we speak to say the same thing: They're drowning in data but starving for insights. PMMs have access to more market research, customer feedback, and competitive intelligence than ever before — but turning that raw information into strategic advantage remains a constant challenge.These four AI prompts solve that problem by changing how you analyze and extract value from your research efforts. Each prompt moves you beyond ba…See the Story

How far has PMM come in the last 7 years?

How far has PMM come in the last 7 years?

“Product marketers are the people responsible for being able to deeply understand and therefore articulate what is different and better and remarkable about your offering.” – April Dunford, Founder of Ambient StrategySeven years might not seem like much, but in product marketing it’s a lifetime. Back in 2019, product marketers were often misunderstood and flying under the radar. Fast forward to today, and they’re playing a central, strategic rol…Read Article

Why rushing AI products backfires

Artificial Intelligence

Why rushing AI products backfires

Laura Kaminski shares why rushing AI products to market is a mistake and how focusing on value differentiation leads to better outcomes.Read Article

Will AI Replace People? The Solvora.ai Perspective

In a world increasingly preoccupied with AI displacing jobs and automating roles, one question dominates headlines and boardroom discussions alike: Will AI replace people? As the founder of Solvora.ai, a platform building agentic AI co-pilots for solopreneurs and small businesses, my answer is clear: AI will not replace people. But it will radically replace how people work.Artificial Intelligence See the Story

6 GTM lessons to expand SaaS into new markets

Expanding your SaaS business into new markets sounds exciting — and it is. But it can also be messy, complicated, and full of surprises.Over the past few years, I’ve helped teams grow from Canada into the U.S. and Europe, from Germany into North America, and across different spaces like MarTech and HR Tech.With each move, I picked up lessons that made the next one a little smoother.So, in this post, I’m sharing six of those lessons — the kind of…Canada · Canada See the Story

How Salesforce drives global go-to-market success in 4 steps

How do you take dozens of products across a range of industries into multiple global regions and make it all work?That’s the challenge we face as product marketers operating at scale. At Salesforce, we’ve got a massive portfolio – from our core CRM to tools like Slack and Tableau – and we serve customers in AMER, EMEA, and APAC. It’s a lot to coordinate.I’m Nicole Watson, Director of Product Marketing at Salesforce, and I’ve been lucky enough to…United States · United States Read Article

Product marketing comparison frameworks

Navigating the world of marketing can be tricky when everyone’s roles overlap. Our product marketing comparison frameworks break down key differences and similarities between product marketing and other marketing disciplines – making it easy to align your team and sharpen your strategy.What is a product marketing comparison framework?This framework, crafted by PMM legend and our very own CEO Richard King, offers side-by-side comparisons between …Read Article

Using internal data to craft compelling, unique content

Data is valuable because it gives us proof that the universe we are using to craft our story is the right one. We often hear that we should start our pitch with either a story or a number. I understand the directive, and I’ve used it many times, but that’s just where the real work starts. Numbers themselves should tell a story. Even if we find the largest number that would make it a no-brainer to purchase, it might not move my customer. For exam…Read Article

Why are PMMs spending more on professional development?

The PMM role has always demanded a certain level of agility, whether it’s adapting to new product launches, responding to changing market dynamics, or balancing sales and product teams. But, in 2025, PMMs aren’t just adjusting. They’re actively investing, and not just in their outputs, but in themselves as well.According to The State of Product Marketing Report 2025, the share of product marketing budgets being allocated to training and professi…Read Article

JLL Continues to Revolutionize AI Applications with JLL Property Assistant - Jones Lang LaSalle (NYSE:JLL)

100% Center coverage: 2 sources

New AI solution, powered by JLL Falcon, empowers real estate owners to enhance their property's performance and returns CHICAGO, May 28, 2025 /PRNewswire/ -- JLL (NYSE:JLL) today announced JLL Property Assistant, the artificial intelligence (AI) assistant designed for real estate owners spanning retail, industrial and office properties. Leveraging the power of JLL Falcon, the industry's first comprehensive AI platform, JLL Property Assistant off…Property · Chicago See the Story

The default bias is more powerful than we thought

As product marketers, we obsess over small tweaks that can make or break user adoption – button copy, onboarding flows, call-to-action color choices. But what if the biggest lever we’re overlooking isn’t how we phrase the choice, but which option we silently make the default?A new study published in the Journal of Marketing Research – “The Golden Halo of Defaults in Simple Choices” by Sullivan, Breslav, and Huettel – challenges long-held assumpt…Read Article

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