D+ Research: Brands expand creator marketing strategies

The creator economy needs the Hollywood treatment

As creators expand from message distribution to brands and entrepreneurs, they need an ecosystem to go with it.

D+ Research: Brands expand creator marketing strategies

As brands expand their creator marketing strategies, they are increasingly tapping influencers for more than just awareness campaigns.

The evolving equation between creators, brands and public expression

The protests are over, at least for now. After weeks of demonstrations over irregularities in the NEET-UG 2026 medical entrance exam, Union Education Minister Dharmendra Pradhan resigned on July 25. But beyond the outcome of the protests, another shift quietly played out online. Lifestyle creators, comedians and entertainment influencers used their platforms to discuss the issue, attend protests, engage with their audiences and respond to the co…

"Think Beyond the One-off": Shopee’s Peggy Zhu on Creator Commerce

Shopee’s Executive Director, Brand and Growth Marketing Peggy Zhu spoke to Charlotte Mceleny about the rise of creator commerce… The post “Think Beyond the One-off”: Shopee’s Peggy Zhu on Creator Commerce appeared first on ExchangeWire.com.