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Commerce Media Moves Up Funnel as Brands Test ‘Off-Platform’ Signals – Beet.TV
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Commerce Media Moves Up Funnel as Brands Test ‘Off-Platform’ Signals – Beet.TV
RANCHO PALOS VERDES, CALIF – Retail media networks are evolving beyond their own websites, as platforms increasingly leverage transaction data to target consumers across the open web and connected television. U.S. commerce media ad spend projected to reach $69.69 billion in 2025, a 21.8% increase over the previous year, according to data from Emarketer. For Instacart, this means utilizing its digital-only transaction data to inform advertising b…
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