US EditionAI Pervades Global Marketing but the UK Has Other Ideas - DecisionMarketing
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The marketing managers place artificial intelligence at the heart of their strategies for 2026: 68% of them regard it as the number one issue, far ahead of brand building (17%) and customisation (8%). According to the CMO Barometer x Serviceplan Group study, the AI is imposing in almost all the countries studied, where priorities focus on efficiency and technological integration (51%), as well as on redefining collaboration between humans and ma…
A recent study shows that CMOs give high priority to efficiency, technological progress and measurable results, with a third of them expecting budget cuts.
AI pervades global marketing but the UK has other ideas - DecisionMarketing
As the year ahead approaches quicker than a Donald Trump U-turn, a new global study confirms that, like it or not, AI will continue to spread through the industry at speed although it seems UK CMOs are not quite so hung up on the tech. That is according to CMO Barometer from Serviceplan Group, University of St. Gallen, and Heidrick & Struggles, and based on exclusive insights from 805 marketing decision-makers across 15 countries and regions. No…
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