Chupps Footwear Unveils India’s First Biodegradable Billboard

INTO Creative + Chupps Footwear make an impact with India’s first biodegradable billboard

INTO Creative India, is Indian creative legend Santosh Padhi’s newly launched creative agency. This is one of their first high profile campaigns and the billboard launches a multimedia campaign introducing Chupps Footwear’s new range of 100% biodegradable sliders.

Chupps brings first of its kind, planet conscious billboard; aims to raise awareness about fashion waste - adobo Magazine Online

MUMBAI, INDIA – In a striking statement for sustainability and a never-seen-before move, Chupps Footwear, India’s homegrown open-footwear brand, has unveiled India’s first biodegradable billboard in Bandra, Mumbai, making a visible statement about invisible waste. Conceptualized by INTO Creative, unlike traditional billboards that linger long after the message fades, this one is designed to disintegrate naturally when it rains, mirroring the bra…

Chupps Footwear Unveils India’s First Biodegradable Billboard

Mumbai, October 14th, 2025 — In a striking statement for sustainability and a never-seen-before move, Chupps Footwear, India’s homegrown open-footwear brand, has unveiled India’s first biodegradable billboard in Bandra, Mumbai, making a visible statement about invisible waste. Conceptualised by INTO Creative, unlike traditional billboards that linger long after the message fades, this one is designed […] The post Chupps Brings First of Its Kind,…