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Burger King® Surprises Consumers with “Small Whopper®” in New Campaign
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Burger King® surprises consumers with “Small Whopper®” in new campaign
São Paulo, March 2026 – In a new campaign created by AlmapBBDO, Burger King® introduces a version of its classic sandwich that is 30% smaller: the Whopper®, now in a “Small Whopper®” size. The initiative highlights the format by comparing it to competitors’ “Big” sandwiches. In the film, the brand presents the downsized version of its flagship product while emphasizing its key differentiators, such as fresh ingredients and flame-grilled beef. Th…
Burger King® surprises consumers with “Small Whopper®” in new campaign – Marketing Communication News
Brand reduces the size of its sandwich to match that of its main competitor In a new campaign created by AlmapBBDO, Burger King® introduces a version of its classic sandwich that is 30% smaller: the Whopper®, now in a “Small Whopper®” size. The initiative highlights the format by comparing it to competitors’ “Big” sandwiches. In the film, the brand presents the downsized version of its flagship product while emphasizing its key differentiators, s
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