BrewDog spoofs own controversies in new marketing campaign

BrewDog drops the XXXX but still stirs it up in new blitz - DecisionMarketing

Craft brewer BrewDog is channelling to its reputation for controversy in a new tongue-in-cheek campaign designed to its promote its core range of beers, although it has steered clear of its offensive use of blanked out expletives. The company, which once ran an ad for its alcohol-free beer Punk AF under the strapline “Sober as a motherfu”, is a launching the new activty on OOH sites and online, featuring some “believable” yet spoof stories that …

Brewdog spoofs its own scandals in latest campaign

BrewDog has launched a new national marketing campaign that turns the tables on its own tabloid-style controversies. The campaign, titled “What Have BrewDog Done Now?”, uses parody headlines to shift attention back to what the Scottish independent brewer says really matters – its beers. Brewdog says the new adverts lean into the brand’s reputation for controversy over its 18-year history, poking fun at its image while showcasing its beer range. …

Brewdog spoofs its own scandals in new 'What Have BrewDog Done Now?' campaign

BrewDog has launched a new national marketing campaign that turns the tables on its own tabloid-style controversies. The campaign, titled “What Have BrewDog Done Now?”, uses parody headlines to shift…

BrewDog spoofs own controversies in new marketing campaign

BrewDog has launched a nationwide marketing campaign that parodies the tabloid headlines that have followed the brand