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Breaking Down Silos, Not Building New Tools: WPP Media’s Vision for AI-Enhanced Media – Beet.TV
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Breaking Down Silos, Not Building New Tools: WPP Media’s Vision for AI-Enhanced Media – Beet.TV
AMENIA, NY — What if the advertising industry’s obsession with shiny new capabilities may be missing the point entirely? While competitors race to stack more technology, one agency leader argues the real transformation lies in dismantling the organizational walls that prevent existing tools from working together. Agentic AI promises to automate the drudgery that slows down execution – billing, trafficking, the grunt work nobody signed up for – w…
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