BMW Puts Australian Creative Account up for Pitch
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BMW puts Australian creative account up for pitch
BMW Group has put its Australian creative account to pitch, with former long-term agency Clemenger BBDO understood to have opted out of recontesting the account.The German automotive giant confirmed to Mumbrella it is reviewing its creative agency remit, which covers brand and retail marketing for the BMW and Mini brands and their dealer networks.BMW has […]
BMW explains why it is not giving up on diesel
While much of the automotive industry is rapidly investing in electrification, BMW does not intend to abandon diesel engines so quickly. The Munich-based manufacturer believes diesel still offers significant advantages, particularly in large SUVs and on long journeys, which is why it should remain available during the next decade. Brendan Michel, BMW Australia’s head of product and market planning, confirmed that the familiar 3.0-liter B57 six-c…
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