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Beyond the awards: Key brand lessons from Cannes Lions 2025 - Campaign Middle East
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horizont.net
https://www.horizont.atThe Cannes Lions, once the Olympus of creative excellence, are under a dark star these days. The attempt to redefine the world's largest creative festival through the so-called "efficiency" – i.e. to make creativity measurable and economically relevant – leads to a deep crisis of confidence.
Agency Leaders Weigh in on Major Themes and Ideas from Cannes Lions 2025 - Event Marketer
It’s a long game at Cannes Lions. From preparing advertising and marketing programs for long-term success in the digital era to building out experiential lounges that allow audiences to explore products and services in a low-pressure, no-rush environment, festival attendees are known for soaking in content and experiences in and around la Croisette. For agency leaders, it’s a stopping point for some of their key clients, a critical networking la…
Beyond the awards: Key brand lessons from Cannes Lions 2025 - Campaign Middle East
I had the privilege this year to attend the Cannes Lions International Festival of Creativity and was honoured to return with six Lions. It marked a proud moment for Saudi Arabia, HungerStation, and our creative partners at VML. The experience was both energising and eye-opening, showcasing how brands are redefining storytelling, technology, and brand building. […] The post Beyond the awards: Key brand lessons from Cannes Lions 2025 appeared fir…
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