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Top Event Marketer News

X Games CEO confirms organization considering Park City or Utah winter event
Park City, Utah · Park City

X Games CEO confirms organization considering Park City or Utah winter event

100% Center coverage: 1 sources
With the success of June’s Salt lake City summer X Games, CEO Jeremy Bloom has confirmed that the organization is considering a Park City or Utah winter event.  The Salt Lake Games drew over 40,000 fans to the city’s Utah State Fairgrounds. The event also saw their television viewership climb by 12% from their last event in 2024.  Kamas’ Gooley family came out to the event because their son Graeson is an action sports athlete, training at Woodwa…See the Story
Beyond the awards: Key brand lessons from Cannes Lions 2025 - Campaign Middle East
Cannes · Cannes

Beyond the awards: Key brand lessons from Cannes Lions 2025 - Campaign Middle East

I had the privilege this year to attend the Cannes Lions International Festival of Creativity and was honoured to return with six Lions. It marked a proud moment for Saudi Arabia, HungerStation, and our creative partners at VML. The experience was both energising and eye-opening, showcasing how brands are redefining storytelling, technology, and brand building. […] The post Beyond the awards: Key brand lessons from Cannes Lions 2025 appeared fir…See the Story
What’s Your Event Vibe? Inside a Low-key Fujifilm Launch - Event Marketer
Fujifilm · Los Angeles

What’s Your Event Vibe? Inside a Low-key Fujifilm Launch - Event Marketer

Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night out, Fujifilm leveraged the atrium at The Line Hotel in Los Angeles for an official launch event for the new X half digital camera. The X Summit Experience on May 22 featured a lush, social-friendly space where demos, community and the “passable” nature of the camera took the focus. The footprint involved simple physical production elements by design with messa…Read Article

Quest Shares Tips on Leveraging a Host City as an Event Theme

When it comes to choosing a host city, some event marketers are taking a cue from the real estate industry’s No. 1 priority: location, location, location. Consider Quest Software, which this year presented NXT, its annual internal sales kickoff, in Boston at the historic Park Plaza Hotel. The locale wasn’t just selected out of convenience or budget; it was the perfect place to bring to life Quest’s core messaging around honoring its legacy while…Real Estate · BostonRead Article

B-to-B Dream Team 2025: Meet Jimmy Knowles

Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to talk trends, best practices and all things uniquely b-to-b. Jimmy Knowles, Global Head of Experiential, Canva When Jimmy Knowles landed his first job, it was like a scene plucked straight out of a movie. As senior class president at Ithaca College, Knowles was charged with finding a commencement speaker, and ultimately selected Amy K…Sydney, Australia · SydneyRead Article

The Brief: Giant F1 Helmets and Goldfish Retrieval Services - Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover giant F1 helmets, Goldfish Retrieval Services and potty-training parties.   HULU TRANSPORTS FANS INTO BELOVED SERIES AT ANIME EXPO 2025 Shining a spotlight on its anime content, Hulu brought an immersive, modern metropolis to Anime Expo, inside the Los Angeles Convention Center, July 3-6. Hulu Animayhem City was inspired by the streaming platform’s …Formula 1 · Los AngelesRead Article

Agency Forum at EMS: Leaders Talk Shifts, Chaos, Connection - Event Marketer

The experiential marketing industry is constantly evolving, but the past five years have been transformative. Despite the new challenges that come with the new territory, agency leaders who joined the annual Agency Forum Panel at the 2025 Experiential Marketing Summit, held in April in Las Vegas, said they are embracing new opportunities—and new capabilities—to meet not only the changing needs of the industry, but those within their clients’ org…Las Vegas, Nevada · Las VegasRead Article

The Brand Marketer’s Guide to Off-the-Floor Events at Trade Shows - Event Marketer

How to Amplify Your Trade Show Exhibit with Live Events In this guide, Exhibitus explores the best practices and considerations, measurement strategies, and the overall thought process behind turning your trade show activation into a multi-layered event strategy that connects, inspires, and moves customers to take action. You’ll take away: • 10 Event Attendee Engagement Ideas to Bet On • Best practices for the planning process • The top 7 off-t…Read Article

Agency HR Update: Creative Hires and the Fully Remote Model - Event Marketer

Anna Hogan, VP-Accounts and Strategy, Grow For the team at agency Grow, managing talent within the experiential marketing landscape today is about finding people who are “exceptionally versatile.” In fact, it’s a guiding principle of the team’s hiring strategy. By leaning into creative roles and creative problem-solving skill sets, Anna Hogan, vp-accounts and strategy at Grow, says new hires are better equipped for the unique challenges in this …San Francisco, California · San FranciscoRead Article

Experiential Trend of the Week: Pit Stops

Summer means road trips are taking place all around the country, and usually, vacationers are more excited about the destination than the journey. (We’d certainly fall into that camp.) And yet brands are making a case for the rest stop as a destination of its own, transforming the highway staple into a full-blown experience. Take Buc-ee’s as the prime IRL inspiration. More than a gas station, the large travel center chain has enough features and…Bethel Park · Bethel ParkRead Article

Anniversary Stories: LP Steele of POPLIFE Looks Back, and to the Future - Event Marketer

Not every agency can say it grew out of a party, but that’s exactly where POPLIFE planted its roots 25 years ago when founder Aramis Lorie created a platform in Miami for emerging artists to perform. The platform took shape into nightlife venues bringing on Jake Jefferson, and soon the team evolved  the mission into music management and talent, as brands looking to tap into the Miami cultural scene took notice. Fast forward to 2017, and POPLIFE …Miami, Florida · MiamiRead Article

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