Bank of Ireland Launches Bold New Marketing Campaign to Drive Long-Term Growth and Relevance – Marketing Communication News

Bank of Ireland Promotes its Current Account Offering in New Campaign

Bank of Ireland has launched a new campaign targeting the Gen Z with its current account offering. Created by The Bank Collective – made up of Folk VML and Grey Consulting, with the former as creative lead- the campaign is running across TV, radio, social, and digital platforms. It will continue through to the end of 2025 and also includes a targeted on-campus presence in September and October. The new campaign aims to position Bank of Ireland “…

Bank of Ireland Launches Bold New Marketing Campaign to Drive Long-Term Growth and Relevance – Marketing Communication News

Bank of Ireland has unveiled a major new integrated marketing campaign. This latest work marks another significant step in its Brand transformation and commercial marketing strategy, focused on growing their Customer base and strengthening brand relevance in a fiercely competitive market. Developed in collaboration with The Bank Collective by WPP, featuring Folk VML as creative lead, the campaign positions Bank of Ireland as a simple, seamless, a