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Top adworld.ie News

Catriona Byrne Appointed Sales Manager of EVOKE at Dmg Media - Business Plus
Dublin, Ireland · Dublin

Catriona Byrne Appointed Sales Manager of EVOKE at Dmg Media - Business Plus

dmg media is pleased to announce the appointment of Catriona Byrne as sales manager of EVOKE, Ireland’s leading digital destination for women, reaching over 1.4 million users each month. Byrne brings more than two decades of experience in the media industry, having held roles at TV3/Virgin Media, The Irish Daily Star, and Reach PLC, where she served as head of sales across both digital and print platforms. Most recently, she worked client-side a…See the Story
Sons of Butchers Launches Eye-Catching OOH Campaign Developed by Bloom - Business Plus
Vegans · Ireland

Sons of Butchers Launches Eye-Catching OOH Campaign Developed by Bloom - Business Plus

Plant-based food brand Sons of Butchers has launched a new out of home (OOH) campaign developed by leading creative agency Bloom. The campaign features Sons of Butchers plant-based meatballs, chicken wings and chicken goujons in a series of "unapologetic executions" now live across major outdoor formats. Sons of Butchers products are 100 per cent meat-free and suitable for vegetarians and vegans. The brand is build on the belief that going plant…See the Story
Bank of Ireland Launches Bold New Marketing Campaign to Drive Long-Term Growth and Relevance – Marketing Communication News
Dublin, Ireland · Dublin

Bank of Ireland Launches Bold New Marketing Campaign to Drive Long-Term Growth and Relevance – Marketing Communication News

Bank of Ireland has unveiled a major new integrated marketing campaign. This latest work marks another significant step in its Brand transformation and commercial marketing strategy, focused on growing their Customer base and strengthening brand relevance in a fiercely competitive market. Developed in collaboration with The Bank Collective by WPP, featuring Folk VML as creative lead, the campaign positions Bank of Ireland as a simple, seamless, aSee the Story

Irish Cannes Winners to Speak at IAPI’s Canne-analysis on July 16

Fresh from their recent successes at Cannes, Publicis Dublin, Thinkhouse, dentsu and Droga5 Dublin will be on hand to discuss their winning entries at IAPI’s annual Cannes-analysis event which will take place on July 16th in Royal Irish Academy of Music at 8.30am. Jimi McGrath, managing director of Droga5, Peter Dobbyn, creative director, Publicis Dublin, Laura Wall, Thinkhouse and Ian McGrath, COO Media, dentsu will discuss this year’s event in…Dublin, Ireland · DublinRead Article

The Future of Social Video

Roisin Linnie, Head of Social, Wolfgang Digital. (Photo by Dave Keegan – davekeeganphotography.com) Last week, Wolfgang Digital hosted a client summer soirée accompanied by a presentation on the future of social media. Here, Roisin Linnie, the agency’s head of social, unpacks some of the key takeaways from the event. Discovery is evolving, and short form is taking the wheel The rules of discovery are changing, and short form is steering the shif…TikTok · MarylandRead Article

Reframing Retail Media: Making the Moment Matter

Niamh Daly, Client Director, PML with this week’s Out \ Look on Out of Home Retail Out of Home is not just about placing ads near shops. It’s about meeting people in moments that matter. That’s the central theme of this second article in our three-part Out \ Look series on reframing retail media. Last week, we looked at how the journey to purchase begins long before the store comes into view. This week, we turn our attention to how campaigns sho…Dublin, Ireland · DublinRead Article

Applications for 2025 Breakthrough Scholarship Now Open for Entry

The 2024 Breakthrough Scholar Blessing Dosunmu, Dr. Etain Kidney (Head of School of Marketing, TU Dublin), Kieran O’Donovan (Head of Client Service, THINKHOUSE), and Niamh O’Driscoll (Residence Manger, Ardcairn House, Yugo) Applications have opened for the 2025 Breakthrough Scholarship, the Thinkhouse-backed initiative created to challenge the lack of representation in Ireland’s marketing and advertising industry. Now in its fifth year, the init…Dublin, Ireland · DublinRead Article

RED C Research Welcomes Robbie Clarke Back into the Fold

Robbie Clarke has rejoined RED C Research as a director of the company’s Irish division. Clarke had previously worked for RED C between 2006 and 2016 before he joined Empathy Research where he where he ran many award-winning projects for brand like Kerry Foods, Bord Bia, Musgraves and Business in the Community Ireland. With over 20 years of experience in research, brand strategy, and data-driven decision-making, he has also worked with the likes…Dublin, Ireland · DublinRead Article

Keano Returns Home in Rockshore’s League of Ireland Campaign

The Diageo-owned Rockshore has marked its sponsorship of the League of Ireland (LOI) with new campaign featuring Irish soccer legend Roy Keane. Created by The Tenth Man and directed by Declan Lowney, the new campaign includes a TV spot which brings Keane right back to where it all began, in his home county, Cork, and tells a story of the former Cobh Ramblers midfielder’s genuine connection with the League of Ireland and the people and fans that …Dublin Airport · Dublin AirportRead Article

Athletics Ireland Renews Partnership with 123.ie Until 2030

The insurance company 123.ie, part of RSA, has extended its sponsorship of Athletics Ireland until 2030 in a multi-year, “six-figure deal.” According to the company, “the extension solidifies 123.ie’s role as the Official Partner of Athletics Ireland and affirms its commitment to growing the sport from grassroots through to elite level across the country.” 123.ie first partnered with Athletics Ireland in 2022. Since then, the sport has gone from…Ireland · IrelandRead Article

Core Optimisation Continues Expansion Plans with Acquisition of ClearStory

Caroline Dunlea and James McCann Core Optimisation, the Shannon-based digital agency has acquired the international PR agency ClearStory for an undisclosed sum. ClearStory was founded by James McCann in 2017 as an international PR agency specialising in reputation building for emerging and scaling brands. The agency’s client base spans North America, Europe and MENA and includes major blue chips in the tech, finance and defence sectors including…Shannon, Ireland · ShannonRead Article

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