Back for the Believers: Lucozade relaunches iconic Grafruitti flavour with We Are Social

Lucozade woos 'Believers' for Grafruitti flavour relaunch - DecisionMarketing

Lucozade is hailing the return of its Grafruitti flavour – originally launched in 2015 as a limited edition – with a socially-led campaign designed to target “the Believers”. Devised by We Are Social, Lucozade began teasing fans in early March with creative community management. This included commenting on old Grafruitti-related social posts, a logo switch, and celebrating “the Believers” in its Instagram bio. Grafruitti launched alongside a vid…

Back for the Believers: Lucozade relaunches iconic Grafruitti flavour with We Are Social

Socially-led creative agency, We Are Social, has partnered with Lucozade to celebrate the return of fan favorite flavour, Grafruitti.  After initially launching in 2015 as a limited edition release, Lucozade has brought back Grafruitti “For the Believers”. Tapping into its strong online community and nostalgic love for the flavour, Lucozade began teasing fans in early March with creative community management. This included commenting on old Graf…