B2B Buyers Prefer Digital Research as 61% Opt for Rep-Free Experience, Says Gartner

B2B buyers prefer digital research as 61% opt for rep-free experience, says Gartner

While chief sales officers (CSOs) look for ways to enhance the quality of engagement with their buyers, 61% of B2B buyers prefer an overall rep-free buying experience, according to a survey by Gartner, Inc. A survey of 632 B2B buyers conducted in August through September 2024 found most buyers prefer to carry out independent research […] The post B2B buyers prefer digital research as 61% opt for rep-free experience, says Gartner appeared first o…

B2B Buying Committee Content Strategy

Successfully marketing and selling a B2B SaaS solution depends on how comfortable you are confronting an iceberg—and not just because a lot of your efforts might leave prospects cold. The tip of the iceberg is represented by your key contact at the organization you’re trying to win over. They could be a manager, a director, or even a senior executive. Behind that key contact are often many people you can’t see, who make up the bulk of the iceber…

B2B Strategies for Staying Ahead Through Buyer Engagement, Lead Nurture, Branded Demand - Demand Gen Report

Last week, Pipeline360’s Matt Hummel detailed the challenges the B2B industry is currently facing in an article titled Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds. This article offers a pathway to success during a tough economy.  Everyone knows it’s a tough market out there. A prolonged period of macroeconomic uncertainty is starting to filter down into job losses, tighter budgets and longer sales cycles. Yet not ever…