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B2B SaaS Content Strategy That Closes Deals
Toronto, ON · Toronto

B2B SaaS Content Strategy That Closes Deals

Just getting a prospect to see a demo takes long enough. There’s got to be some kind of shortcut on the journey from a demo to a closed deal. Right? Right? Unfortunately, there’s almost always considerable effort involved in getting someone to sign off on a significant technology investment, even if it’s a referral from an existing customer. According to research from HockeyStack, the average close rate within B2B SaaS sits at just 21%. At least…Read Article
B2B Buyers Prefer Digital Research as 61% Opt for Rep-Free Experience, Says Gartner

B2B Buyers Prefer Digital Research as 61% Opt for Rep-Free Experience, Says Gartner

While chief sales officers (CSOs) look for ways to enhance the quality of engagement with their buyers, 61% of B2B buyers prefer an overall rep-free buying experience, according to a survey by Gartner, Inc. A survey of 632 B2B buyers conducted in August through September 2024 found most buyers prefer to carry out independent research […] The post B2B buyers prefer digital research as 61% opt for rep-free experience, says Gartner appeared first o…See the Story
Remote Data Blocks in WordPress Sites

Remote Data Blocks in WordPress Sites

How to update content faster, eliminate bottlenecks, and deliver timely, relevant experiences—without replatforming or adding complexity. When people want to know what’s in stock, what changed from yesterday, or what’s happening right now—they check your website. That’s why static publishing is no longer enough. Enter the power of our new remote data capabilities, which make real-time data an integral part of the publishing experience. Now you c…Read Article

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