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Top demandgenreport.com News

Artificial Intelligence · Tokyo

AI Is Now Mandatory at Yahoo Japan as It Races to Double Productivity in Just Three Years

100% Center coverage: 4 sources

Yahoo Japan mandates AI for all staff to double productivity by 2028, reflecting a growing trend of tech-driven workplace restructuring and automation.See the Story

Portland, Oregon · Portland

Enterprise Agentic Ai Market

Enterprise Agentic AI Market See the Story

Leadpages Acquires Glorify to Streamline Campaign Creation - Demand Gen Report

Earlier this month, Leadpages announced its acquisition of Glorify, an intuitive design platform for creating high-performing marketing assets. Glorify’s design tools are now integrated into the Leadpages platform, streamlining campaign creation by enabling users to design visuals, build landing pages, and launch campaigns faster within a single workflow. The move simplifies conversion-driven marketing and eliminates the need for multiple platf…Read Article

Beyond Sales: Why Demand Gen Teams Are Embracing Incentive Compensation - Demand Gen Report

Historically, incentive compensation has been synonymous with sales teams— commissions, bonuses, and performance-based pay structures designed to close deals. But in today’s business landscape, performance is no longer just about closing deals. Companies are increasingly extending incentive compensation beyond sales to teams like finance, HR, and marketing, recognizing that everything from talent acquisition to lead generation to customer succes…Read Article

Axon’s Abigail Stock Shares Campfire Stories from the Brand Trail at #B2BMX’s Summer Camp - Demand Gen Report

The most memorable times at summer camp is the stories your friends share with about their experiences— and 2025 #B2BMX Summer Camp is no different. Grab a seat by the campfire on Aug. 13 at 2 p.m. and get ready to hear how a B2B brand earns trust, not just with features and facts, but with heart. In Campfire Stories from the Brand Trail: How Axon Builds Trust Through Storytelling, Axon’s Abigail Stock shares the company’s journey of transformin…Read Article

How Smarter Revenue Strategies Enhance Customer Satisfaction: A Q&A with Conga's Chris Bishop - Demand Gen Report

Conga research shows a stark truth for revenue leaders and their teams: inefficiencies in revenue operations are more than just speed bumps in the process. With 97% of decision-makers expecting increased pressure to maximize revenue in the next two years, the margin for error has evaporated. Yet, nearly half of professionals lack confidence in their organization’s ability to capture all available revenue opportunities. The consequences? Higher c…Read Article

Madison Logic, Convertr Product Integration to Improve Transparency, Lead Quality in ABM - Demand Gen Report

Madison Logic recently announced a new integration with Convertr to streamline lead management workflows and increase transparency in ABM. Through an API integration, marketers will be able to accelerate time to market, gain a unified view of lead quality, and ensure quality engagement driven from their ABM strategy. The partnership brings together a global multi-channel ABM activation and measurement platform in Madison Logic with Convertr’s le…New York City · New York Read Article

Content That’s Lit: #B2BMX Summer Camp Webinar Focuses on Thought Leadership with Nancie Jung - Demand Gen Report

A well-told campfire story has the power to draw people in, grabbing attention and sparking meaningful connections. Compelling thought leadership can do much the same. At the 2025 #B2BMX Summer Camp, we are bringing friends old and new together for a weeklong digital summer camp, where we’ll roll up our sleeves and explore how storytelling approaches and techniques will resonate with your audience, support SEO, and align with today’s complex buy…Read Article

How BAM Advertising Transformed Lead Generation with CallTrackingMetrics - Demand Gen Report

For marketing agencies working with home service and trade clients, one of the biggest challenges is attribution. How do you quantify the value of phone leads? How do you ensure your marketing spend generates measurable returns? BAM Advertising & Marketing, a Pittsburgh-based agency specializing in lead generation, found itself grappling with these questions. With a roster of clients in highly competitive industries, BAM needed a solution to tra…Pittsburgh · Pittsburgh Read Article

Infuse, Impartner Partner to Deliver Turnkey Channel Demand Programs - Demand Gen Report

Infuse and Impartner have comes together in a strategic partnership designed to transform how vendors and their partners activate demand. The integration offers channel ecosystems to quickly launch turnkey, vendor-approved programs directly within the Impartner platform, seamlessly supported by Infuse’s more than 252 million first-party B2B database, full-service campaign activation, and ROI optimization tools, strategies, and programs. Infuse, …United States · United States Read Article

Goldcast’s Palash Soni Talks About What B2B Leaders Need to Know About the Future of Webinars - Demand Gen Report

Webinars have long been a staple in the B2B marketer’s toolkit, but the landscape is changing faster than ever. Today’s audiences demand flexibility, personalization, and on-demand access, driving businesses to rethink how they host and leverage webinars. If you’ve been wondering how enterprises are adapting to these shifts while redefining customer engagement strategies, Goldcast just released their 2025 B2B Webinar Benchmark Report that sheds …Read Article

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