Havas London Secures Anchor Butter Remit From Arla Foods

Havas London secures Anchor butter remit from Arla Foods

The UK’s largest dairy co-operative, Arla Foods has appointed Havas London the new creative agency for its popular butter brand Anchor, following a competitive pitch. The process saw three agencies shortlisted and was initially led by Ingenuity+, before being managed internally by the Arla Foods marketing team. “Anchor continues to be one of Arla’s well-loved butter brands and we have exciting ambitions to take Anchor’s marketing to the next lev…

Arla picks Havas London to spread the word on Anchor - DecisionMarketing

Arla Foods, which claims to be the UK’s largest dairy cooperative, has appointed a new agency to handle its Anchor butter brand following a three-way competitive pitch. Havas London saw off the other two in the process, which was initially led by Ingenuity, before being managed internally by the Arla Foods marketing team. The agency has been briefed to develop a bold, new integrated campaign for the brand. House 337 has handled the account since…