Apple Unveils iPhone Duo, Its First Foldable, at $1,999
- On Wednesday, Apple unveiled the iPhone Duo, its first foldable smartphone, featuring a book-like design and a $1,999 base price. This represents the most significant iPhone form factor change in two decades.
- CEO John Ternus introduced the device, emphasizing that Apple took time to refine the technology after rivals like Samsung, Huawei, and Xiaomi embraced foldable form factors years ago.
- Greg Joswiak, Apple's senior vice president for worldwide marketing, said the 7.6-inch doublewide screen is 50% larger than the Pro Max. The titanium device comes in 'star white' and 'night sky.'
- Preorders for the $1,999 device start Oct. 16, with store availability on Oct. 23. International Data Corporation expects Apple to secure a 40% share of the foldable niche by year's end next year.
- Apple debuted 'Apple Reference Image' to verify photo authenticity and updated Siri assistant capabilities for 300,000 apps. The company positioned the iPhone Duo as a personal AI hub focused on user privacy.
322 Articles
322 Articles
Apple on Wednesday evening presented its new product, the iPhone Duo, which is a foldable mobile phone.
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