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Apple Unveils iPhone Duo, Its First Foldable, at $1,999

  • On Wednesday, Apple unveiled the iPhone Duo, its first foldable smartphone, starting at $1,999 with a 5.4-inch outer display and 7.6-inch inner screen. Pre-orders begin October 16, with store availability on October 23.
  • Alongside the foldable model, Apple introduced the iPhone 18 Pro and Pro Max, powered by the A20 Pro chip, offering 36 and 45 hours of video playback respectively. Pricing starts at $1,199 and $1,299, with pre-orders beginning September 12.
  • Apple also refreshed its wearable lineup, unveiling the Apple Watch Ultra 4 at $799 and the Apple Watch Series 12 at $399. AirPods received updates including active noise cancellation and wireless charging cases at $129 and $149.
  • CEO John Ternus positioned Apple to challenge market leaders Samsung and Huawei in foldable phones. IDC forecasts Apple will ship more than 17 million foldable iPhones by 2027, capturing roughly 40% of the global market.
  • This event marks a major product cycle under Ternus, who succeeded longtime CEO Tim Cook on September 1. Apple Maps recently changed Lake Ontario to Lake America following an executive order from President Donald Trump.
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Apple presented its long-awaited first folding smartphone, iPhone Duo, realising rumors that lasted for years. It's the first big test of the new CEO, John Ternus

·Paço de Arcos, Portugal
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At his first appearance as Apple's new CEO, John Ternus introduces the biggest change to the iPhone to date: a foldable smartphone. New headphones and smartwatches are also on the market.

·Zürich, Switzerland
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Apple unveiled its long-awaited first foldable iPhone on Wednesday. With this, the American tech giant enters a niche segment of devices that Asian competitors have been targeting for some time.

·Apeldoorn, Netherlands (Kingdom of the)
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Macworld broke the news in San Francisco, United States on Monday, September 7, 2026.
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