Ann Summers appoints JOAN London as creative agency

Ann Summers appoints new lead creative agency

High street retailer Ann Summers has appointed Joan London as its new creative agency of record at the conclusion of a competitive pitch process. The agency will now be tasked with launching a new campaign for the sex toy and lingerie brand this October, as Ann Summer continues in its aim to break taboos around sex. “Joan London’s mission is to build brands into modern legends in a way that focuses on both the longer term as well as the short, d…

Ann Summers appoints JOAN London as creative agency

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Ann Summers has appointed JOAN London as its creative agency for a campaign launching this October, following a competitive pitch. As an iconic British brand which brought sex to the high street, Ann Summers played a significant part in helping women to feel comfortable and confident discussing their sexuali…

Ann Summers picks agency to beat off 'vanilla' branding - DecisionMarketing

Adult retailer Ann Summers is aiming to modernise its brand and reinforce its “relevance” for women, with the appointment of a new agency to handle its advertising and marketing account and tackle its self-confessed slump into vanilla branding. Joan London has picked up the business following a competitive pitch, handled in-house. Set up in 2023 as the UK offshoot of US independent agency and as a springboard for global expansion, the agency mai…