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‘An important capability for us’: PepsiCo CEO on Publicis switch

Summary by Digiday
Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to work with Publicis Groupe.

4 Articles

At a conference in front of investors, Pepsi's CEO returned to the new partnership with Publicis and promised more investments in advertising and marketing. The post Pepsi at Publicis: Ramon Lagarta (Pepsi) promises more advertising investments first appeared on The Media Leader FR.

PepsiCo awards Publicis Groupe its global media account, valued at $1.9 billion annually, without prior review. The entry PepsiCo transfers its global media account to Publicis Groupe after 30 years with Omnicom aparece primero en Merca2.

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BizToc broke the news on Monday, October 12, 2026.
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