Alliant’s Suvadip Choudhury: Third-Party Data Gets an ‘Icky’ Reputation. But TV Advertisers Are Missing the Point – Beet.TV

Alliant’s Suvadip Choudhury: Third-Party Data Gets an ‘Icky’ Reputation. But TV Advertisers Are Missing the Point – Beet.TV

AMENIA, NY — First-party data has earned its valorization the last few years, particularly among the brands that tend to own it. But that doesn’t mean third-party data, which has had its ups and downs and ups again lately, is inherently less useful. “When people even outside of advanced TV hear about third-party data, they have a gut reaction that it’s icky or it’s low quality,” Suvadip Choudhury, head of TV partnerships at media analytics provi…