US EditionAI Ads that Hide Artificial Origins 'Outperform Human Creative'
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AI-generated ads deliver human-level CTR in live campaigns: Study
New Delhi: AI-generated advertising creatives can perform on par with, and in some cases outperform, human-made ads in real-world performance marketing environments, according to a large-scale academic study led by Columbia University and conducted in collaboration with Taboola. The findings are part of a research paper titled AI in Disguise – Quasi-Experimental Analysis of a Large-Scale Deployment of AI-Generated Display Ads, authored by resear…
Taboola-backed study finds AI ads match human creativity in driving real world performance
GLOBAL — Taboola, a global leader in delivering performance at scale for advertisers, today announced the findings of a major field study conducted in collaboration with researchers at Columbia University, Harvard University, Technical University of Munich, and Carnegie Mellon University. The research provides the first-ever look at how generative AI (GenAI) compares to human creativity in driving consumer action by analysing large-scale real-wo…
New Study: AI Ads Match Human Creative in Major Report from Columbia University, Harvard University, Technical University of Munich, and Carnegie Mellon University; Taboola Data Shows AI Wins by Appearing Authentically Human and Prioritizing Visual Trust
HONG KONG, Jan. 29, 2026 /PRNewswire/ — Taboola, a global leader in delivering performance at scale for advertisers, today announced the findings of a major field study conducted in collaboration with researchers at Columbia University, Harvard University,Technical University of Munich, and Carnegie Mellon University. The research provides the first-ever look at how generative AI (GenAI) […]
AI ads that hide artificial origins 'outperform human creative'
A study conducted by four leading universities found that AI-generated advertising outperforms human creative, as long as it doesn’t look too artificial.The study was conducted by Columbia University, Harvard University, Technical University of Munich, and Carnegie Mellon University, using data from Taboola’s performance marketing platform, Realize.The researchers mined live ad performance data from over 300,000 […]
CANVA A new study carried out by Taboola in collaboration with the universities of Columbia, Harvard, Munich Technical University and Carnegie Mellon revealed that ads generated with artificial intelligence (AI) can have a performance equal to or higher than those created by humans. READ ALSO. Why marketing became more difficult? Creative impact falls almost 20% in 20 months The analysis covered more than 500 million impressions and three millio…
The advertisements generated by the AI surpass human creations when they manage to appear authentically human and by the promotion of signs of visual confidence. These advertisements trigger 0.76% of CTR (Click Through Rate or rate of (more...))This article The advertisements generated by the AI surpass human creations, according to Taboola appeared first on La Revue du Digital.
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