How Public Relations Professionals Are Using AI Tools - W2 Communications

How Public Relations Professionals are Using AI Tools - W2 Communications

Let’s face it, if you’re not incorporating AI into your day-to-day workflows, you’re behind – whether you like it or not. As a public relations practitioner, I personally felt hesitant for a bit, fearing I’d unintentionally violate any ethics or copyright laws. AI tools are not only fascinating to play around with, but can provide incredible time-saving benefits for day-to-day client work. Some of the benefits I’ve personally found: Content / A…

How AI Is Reshaping Digital PR Workflows – with Authority Hacker’s Mark Webster

Affiliate SEO is essentially dead following the Helpful Content Update, as the focus has shifted to AI-driven and brand-focused strategies. Passive link building using original survey data and “statistics” pages remains a top ROI tactic. AI-powered coding now enables cost-effective creation of interactive content for digital PR campaigns. Full-funnel link building can be automated using AI with tools like N8N, Appify, and Zapier. To stand ou…