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![Digital PR in the UK vs US [Part 2] with Will Hobson](/_next/image?url=https%3A%2F%2Fgrnd.b-cdn.net%2Fadmin%2F2025%2F1%2F1dfe03828cca0d1c631702b5c59e5cf7d3346b74.jpg&w=1440&q=75)
Artificial Intelligence · United KingdomDigital PR in the U.S. is still evolving: Unlike the U.K., where digital PR is saturated and well-defined, the U.S. market offers untapped opportunities and diverse terminology. Story-first approach drives results: Strong, relevant stories outperform tactics; success hinges on cultural relevance and newsworthiness over media connections. AI and SERP changes demand strategic PR shifts: Brands must focus on trusted source mentions and visibility i…Read Article
Digital PR in the UK vs US [Part 2] with Will Hobson

Artificial Intelligence · United StatesLet’s face it, if you’re not incorporating AI into your day-to-day workflows, you’re behind – whether you like it or not. As a public relations practitioner, I personally felt hesitant for a bit, fearing I’d unintentionally violate any ethics or copyright laws. AI tools are not only fascinating to play around with, but can provide incredible time-saving benefits for day-to-day client work. Some of the benefits I’ve personally found:
Content / A…See the Story