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Top W2 Communications News

House Homeland Security Panel Holds Hearing on AI and Cybersecurity
Artificial Intelligence · United States

House Homeland Security Panel Holds Hearing on AI and Cybersecurity

100% Right coverage: 1 sources
The House Homeland Security Committee holds a hearing titled “Security to Model: Securing Artificial Intelligence to Strengthen Cybersecurity” at 10 a.m. ET on June 12. ...See the Story
How to Transform Clients into “Brand Ambassadors” - W2 Communications
Falls Church · Falls Church

How to Transform Clients into “Brand Ambassadors” - W2 Communications

In offering fully integrated marketing and strategic communications services — including content, public relations, marketing and research, and so on — W2 Communications team members have always understood that the key to our success isn’t just about landing new clients: It’s about keeping them for the long haul. All businesses need to focus on customer retention as vast amounts of data indicate that the cost of obtaining new customers greatly e…Read Article
How Public Relations Professionals Are Using AI Tools - W2 Communications
Artificial Intelligence · United States

How Public Relations Professionals Are Using AI Tools - W2 Communications

Let’s face it, if you’re not incorporating AI into your day-to-day workflows, you’re behind – whether you like it or not. As a public relations practitioner, I personally felt hesitant for a bit, fearing I’d unintentionally violate any ethics or copyright laws. AI tools are not only fascinating to play around with, but can provide incredible time-saving benefits for day-to-day client work. Some of the benefits I’ve personally found: Content / A…See the Story

This Week in Government Tech Media – June 6, 2025 - W2 Communications

Happy Friday, folks! I’m stepping in for my W2 Communications colleague, Brad Bass, for this week’s roundup, in which budget cuts, artificial intelligence (AI), zero trust initiatives and drone attacks are dominating the news cycle. Brad will be back next week. This week’s trending news includes: Budget Cuts and Employee Exodus at CISA AI Expanding its Federal Footprint The DOD’s Zero Trust Progress Ukraine’s Drone Operation Raises Bar for Batt…Artificial Intelligence · United StatesRead Article

Social Media: A Strategic Brand Asset - W2 Communications

Social media is not an elective add-on to your corporate marketing strategy. Long gone are the days where you throw a random assortment of posts on to your company’s social media platforms and call it a win. Organic social media is a powerful and strategic tool that plays a crucial role in your organization’s broader marketing and public relations strategies and can, if done right, nurture your revenue generation. What is a Social Media Strategy…Social Media · ArlingtonRead Article

DOGE can now review most unclassified Pentagon contracts

100% Center coverage: 2 sources
In a new memo, Defense Secretary Pete Hegseth said DOGE may now offer input on solicitations, requirements and cost estimates for most new contracts.Pete Hegseth · ArlingtonSee the Story

Earned Media & Demand Gen Go Together Like Peanut Butter and Chocolate - W2 Communications

When I joined W2 Communications late last year, I chose this agency because I’ve been recommending or hiring them for more than 20 years. I’ve said this over and over but I never said why. As a dyed-in-the-wool CXO (from marketing to sales to operations) I knew I could always count on the strategic communications team to provide media coverage and placements of our generated content in ways no one else could – as demand drivers. Pause for specia…Arlington, Virginia · ArlingtonRead Article

Senators' AI, cloud computing bill

100% Center coverage: 2 sources
Thursday, May 15, 2025On May 15, 2025 Sens. Elizabeth Warren (D-MA) and Eric Schmitt (R-MO) reintroduced the bipartisan, bicameral "Protecting AI and Cloud Competition in Defense Act" to ensure the Defense Department’s contracting for artificial intelligence and cloud computing tools prioritizes resiliency and competition. Featured: Related Documents Tags: Artificial IntelligenceArtificial IntelligenceSee the Story

Media Training for One; Media Training for All - W2 Communications

When it comes to media training, like many strategic communications initiatives, it’s are never “one size fits all.” Whether your spokespeople are new to media interviews or need a refresh or refining, the foundation of training is the same: How much detail do you share? What’s too much and what’s too little? How do I effectively get my story across? How can I make sure that the reader or viewer will care? How can I make sure that the reporter …Read Article

House Panel Holds Oversight Hearing on Cybersecurity and Infrastructure Agency

100% Right coverage: 1 sources
The House Appropriations Committee holds an oversight hearing on the Cybersecurity and Infrastructure Security Agency at 9 a.m. ET on May 8. Witnesses include acting Director Bridget Bean. ...US Elections · United StatesSee the Story

The Media Perspective: Insights on the Satellite and Space Industry - W2 Communications

W2 Communications recently hosted an insightful panel discussion with leading space sector journalists to learn their key take-aways from the Satellite 2025 and Space Symposium conferences, and to discuss their perspectives on the state of the overall market. The journalists included Jacqueline Feldscher of Payload Space; Rachel Jewett of Via Satellite; Maria Varmazis of N2K Space; and Mike Gruss of Space News. The conversation covered a range o…Read Article

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