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5 Articles
Criteo expands GO platform with self-service access for advertisers
New Delhi: Criteo has expanded its GO platform to include full self-service access, enabling small and mid-sized businesses (SMBs) and growth-stage brands to independently set up and run advertising campaigns. According to the company, advertisers can create accounts, enter billing details and launch campaigns through the platform with minimal steps. The update also brings together multiple formats, including display, video, native and social, w…
Crito expands its GO offering with self-service access to its platform, allowing multi-channel campaigns to be launched in just a few clicks. The company recruits Courtney MacConnell, ex-Head of Shopping at Google, to lead the development of Crito GO. According to the press release, Crito GO allows advertisers to create an account, inform their information and launch campaigns in just five clicks, autonomously. The platform makes its AI-based pe…
Crito expands its GO platform with fully self-service access in the United States and the United Kingdom. The extension is planned in other markets in the course of the year. "Thanks to the new self-service capabilities of GO, we open our platform to a wider range of customers.
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