6 GTM lessons to expand SaaS into new markets

How B2B SaaS Marketers Expand Target ICP

Your mental image of a customer might start out looking like an abstract painting, but by the time you’re out marketing and selling, it better be sharper than a high-res photograph. B2B SaaS companies that deeply understand their ideal customer profile (ICP) are quicker to recognize emerging pain points and unmet needs. They learn how to reach out with the right content at the right time to nurture a deal from consideration to close. A well-hone…

6 GTM lessons to expand SaaS into new markets

Expanding your SaaS business into new markets sounds exciting — and it is. But it can also be messy, complicated, and full of surprises.Over the past few years, I’ve helped teams grow from Canada into the U.S. and Europe, from Germany into North America, and across different spaces like MarTech and HR Tech.With each move, I picked up lessons that made the next one a little smoother.So, in this post, I’m sharing six of those lessons — the kind of…