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Top Seoulbeats News

Bite Review: Black Pink’s “Jump” is Both Refreshingly Inventive and Badly Executed
K-Pop · Seoul

Bite Review: Black Pink’s “Jump” is Both Refreshingly Inventive and Badly Executed

When it comes to Black Pink MVs, you know what you’re going to get: big sets, bright costumes, and endless glamour shots with little-to-no plot or nuance beyond pure hype. Judging by their viewership, it is a successful formula, and they have stuck to it religiously. That’s what makes “Jump,” a reunion single nearly three years in the making, a shock to the system. As a song, “Jump” does stick closely to Black Pink’s signatures, featuring fairl…Read Article
Beyond Cutesy Romance: Quiet Dramas, Big Impact
Seoul · Seoul

Beyond Cutesy Romance: Quiet Dramas, Big Impact

My favorite thing to watch when I first got into K-dramas was rom-coms: cute, comforting stories that took me to a world where the CEO falls in love with the clumsy part-timer girl; a world full of giggles, misunderstandings, and love-at-first-sights. These shows offered the perfect escape which was light, fun, and so dreamy for a teenager like me. But much like fast food, they’re satisfying in the moment and often don’t leave a lasting impressi…Read Article
Week in Review, 7/7 to 7/13
Seoul · Seoul

Week in Review, 7/7 to 7/13

Welcome to another edition of SB Week in Review. Here’s all the news you might have missed over the past week: Headlines Former NCT member Taeil was sentenced to 3.5 years in prison for rape. He previously admitted to all charges; the prosecution had sought 7 years. Bang Si-hyuk was referred to the prosecution on allegations he defrauded investors ahead of Hybe’s (then Big Hit Entertainment) initial public offering. Haknyeon was found to not hav…Read Article

SB Mid-Year Review, 2025: Sentiment and Story Reign Supreme in MV Releases So Far

The first half of 2025 unrolled relatively quietly music-wise, and not just because of a lack of releases from the K-pop industry’s current giants, including Stray Kids and Twice. This year has so far been primarily characterized by solo releases, particularly now that groups like NCT and Seventeen are slowly enlisting, rendering the groups unable to release music as a full unit. In addition, there is an increasingly common trend emerging of gro…Seoul · SeoulRead Article

Bite Review: “Extra” Falls Short of Somi’s Usual Spark

Jeon Somi has always embodied the essence of ‘extra’, being bold, colourful, and sharp in her past title tracks like “XOXO” and “Fast Forward”. But making her comeback after nearly a year with “Extra”, Somi flips the switch.  This time, Somi adopts a more restrained and introspective angle. Like an extra in a movie, “Extra” is mellow and emotionally subdued, echoing the ache of being extra in all the wrong ways. It also leans into dreamy texture…Seoul · SeoulRead Article

The SB Mixtape, 7/10/2025: Percussion and Melody

I’ve got to be honest: 2025 has not been my favorite year in Korean music. I became a regular K-pop and K-indie listener around 2018/2019, and this is the first year I have genuinely struggled to find things to get excited about. I’m keeping my fingers-crossed for the second half of the year (and recently participating in two Seoulbeats Mid-Year discussions about some of 2025’s bright spots in dance and comebacks was a nice morale boost!), but i…Seoul · SeoulRead Article

SB Mid-Year Review, 2025: Re-Invention and Meaning Beyond Music in Comebacks

As K-pop fandom becomes more fractured, isolated by social media accounts and a constant stream of content, the definition of a “comeback” has become increasingly blurry. But amidst a sometimes-underwhelming year of releases so far, our writers Chelsea and Siena still found some comeback gems that saw artists reinventing themselves, evolving, or returning to the scene against all odds. Chelsea: As a veteran of Mid-year Review Comebacks roundtabl…Seoul · SeoulRead Article

Cravity’s “Set Net Go” is a Soft but Striking Fever Dream

Cravity have long been haunted by the middle-child curse, sandwiched between more conceptually defined and successful Starship Entertainment labelmates Monsta X and Ive. They have all the necessary ingredients for success, but over and over, timing, attention, and that little bit of luck needed for an entertainment industry breakthrough have passed them by. The good news is that, recently, Starship seems to have devoted a bit more of their consi…Seoul · SeoulRead Article

Squid Game 3 Loses the Series’ Storytelling—And Its Humanity

This review contains spoilers. Netflix’s Squid Game series, created by Hwang Dong-hyuk, earned its massive popularity for many reasons. Its surreal and bloody twists on Korean childhood games intrigue audiences; The depiction of class inequality in the games parallels late-stage capitalism. Fundamentally, though, the Squid Game series explores human nature, with characters who feel fleshed out even when the show delves into satire. Squid Game 3,…Netflix · SeoulRead Article

SB Mid-Year Review, 2025: Small Company Debuts Impress with Strong Creative Direction

Dozens of new groups debuted during the first half of 2025, including new groups from SM, JYP, The Black Label, Starship, and P Nation. Although there were some high-profile debuts, writers Celina and Sabrina found exciting new talent from less well-known companies as well. In this discussion, they talk about how strong creative direction, unique aesthetics, and solid skills helped seal their rookie picks. Celina: It is always tough for me to fi…SpaceX Starship · SeoulRead Article

Week in Review, 6/23 to 6/29

Welcome to another edition of SB Week in Review. Here’s all the news you might have missed over the past week: Debuts & Comebacks Cravity made their come back with the groovy “Set Net G0?“P Nation‘s Baby Dont Cry debuted with “F Girl“.The members of Fromis_9 were bubbly and cheerful in “Like You Better“.H1Key exuded fun, summer vibes in their MV for “Summer Was You“.Aespa switched up their sound in their comeback with “Dirty Work“. Don’t miss o…Seoul · SeoulRead Article

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