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SB Mid-Year Review, 2025: Small Company Debuts Impress with Strong Creative Direction
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SB Mid-Year Review, 2025: Small Company Debuts Impress with Strong Creative Direction
Dozens of new groups debuted during the first half of 2025, including new groups from SM, JYP, The Black Label, Starship, and P Nation. Although there were some high-profile debuts, writers Celina and Sabrina found exciting new talent from less well-known companies as well. In this discussion, they talk about how strong creative direction, unique aesthetics, and solid skills helped seal their rookie picks. Celina: It is always tough for me to fi…
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