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We’ve aggregated 24 of LEARFIELD’s headlines and news stories over the past 3 months.

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Top LEARFIELD News

NCAA · Columbus

Ohio State Brings NIL Management Under One Umbrella After House v. NCAA Settlement

75% Center coverage: 8 sources

Ohio State is streamlining NIL opportunities for its student-athletes with the formation of a new in-house entity.See the Story

Idaho · Idaho

Dickinson State Blue Hawks Team Up with Learfield College Rodeo

DSU Rodeo becomes 14th program to partner with Learfield College Rodeo DICKINSON, N.D. – The Dickinson State Rodeo team (DSU Rodeo) and Learfield – the media and technology company powering college athletics – are excited to announce a new partnership through the company’s College Rodeo division, aimed at enhancing collegiate rodeo programs and increasing exposure […]Read Article

Richmond, United States · Richmond

VCU Athletics, Learfield Extend Decade-Long Relationship - Virginia Commonwealth University

Deal reinforces Learfield's role as VCU's exclusive multimedia and sponsorship rights partner See the Story

ESPN includes 6 SEC Hoops programs in post-NBA Draft withdrawal Top 25

The deadline for college hoops prospects to enter the NBA Draft has come and gone, and a few SEC programs received some great news as it pertains to roster building for next season. Notably, Otega Oweh of Kentucky, Tahaad Pettiford of Auburn and Labaron Philon of Alabama made the decisions to run it back for one more season in college basketball. Roster-building is not complete quite yet, but teams around the conference are getting closer and cl…SEC See the Story

Oklahoma State Joins Learfield College Rodeo

STILLWATER, Okla. – The Oklahoma State Rodeo team (OSU Rodeo) and Learfield – the media and technology company powering college athletics – are excited to announce a new partnership through the company’s College Rodeo division, aimed at enhancing collegiate rodeo programs and increasing exposure for the sport. Through this collaboration, Learfield will leverage its innovative, […]Stillwater, Oklahoma · Stillwater Read Article

LA Tech Athletics and Learfield Announce Kyle Schassburger as New Director of Broadcasting - LA Tech Athletics

Louisiana Tech Athletics and Learfield announced Friday the hiring of Kyle Schassburger as the new Director of Broadcasting.Ruston · Ruston See the Story

USC Trojans Ink New Partnership That Will Have Massive NIL Implications - LAFB Network

Kirby Lee-Imagn Images The USC Trojans have completely revamped the way that they are going about athletics. Since Jen Cohen became the athletic director in August of 2023, she has begun reshaping the athletic department and bringing a forward-thinking approach. That came to a head again today with the announcement that USC has partnered with Learfield on a 15-year multimedia deal. USC Trojans And Learfield Ink 15-Year Multimedia Deal The partne…California, United States · California See the Story

Alabama Athletics and Learfield Studios Announce the Return of The Bama Standard Presented by Gatorade for Second Season

4-part docuseries to feature four key position groups for the Tide’s 2025 campaign TUSCALOOSA, Ala. (June 3, 2025) – Following a highly successful series debut in 2024, Alabama Athletics along with the Emmy Award-winning Learfield Studios team and athletics multimedia rights holder Crimson Tide Sports Marketing are excited to announce the return of The Bama […]Tuscaloosa · Tuscaloosa Read Article

Ohio University Athletics Expands Relationship with Learfield to Include Ticket Sales and Development Arm, Learfield Amplify - Ohio University

ATHENS, Ohio – Ohio University Athletics announced an expansion to its relationship with Learfield – the media and technology company powering college athletics – to include Learfield Amplify. This enhanced collaboration will focus on increasing revenue generation through heightened ticket sales and development efforts, boosting stadium attendance and elevating the fan experience.Athens, Ohio · Athens See the Story

Learfield Announces the Addition of Professional Sports Leadership to Enhance Naming Rights, Premium Assets, and Corporate Sponsorship Offerings to School and Brand Partners

Dallas, TX (May 13th, 2025) – Learfield, the leading media and technology company powering college athletics, announced today the significant expansion of the company’s Corporate Partnerships division to include another highly experienced sales executive from the professional sports industry. Allison Fillmore has joined Learfield’s Corporate Partnerships organization as Senior Vice President of Naming Rights. Fillmore’s […]Texas, United States · Texas Read Article

SportsBug & Learfield Deliver Ducks

• Last month we first reported that Learfield had partnered with SportsBug to introduce a first-of-its-kind, no-delay, play-by-play radio streaming experience for fans watching live sports in stadiums and arenas. Unlike traditional streaming, which can lag live action by 30 seconds to over a minute, SportsBug’s proprietary technology leverages 4G and 5G networks to deliver audio in under a second. Fans can now experience every play, as it happen…Eugene · Eugene See the Story

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Top LEARFIELD News

Ohio State Brings NIL Management Under One Umbrella After House v. NCAA Settlement

Dickinson State Blue Hawks Team Up with Learfield College Rodeo

VCU Athletics, Learfield Extend Decade-Long Relationship - Virginia Commonwealth University

ESPN includes 6 SEC Hoops programs in post-NBA Draft withdrawal Top 25

Oklahoma State Joins Learfield College Rodeo

LA Tech Athletics and Learfield Announce Kyle Schassburger as New Director of Broadcasting - LA Tech Athletics

USC Trojans Ink New Partnership That Will Have Massive NIL Implications - LAFB Network

Alabama Athletics and Learfield Studios Announce the Return of The Bama Standard Presented by Gatorade for Second Season

Ohio University Athletics Expands Relationship with Learfield to Include Ticket Sales and Development Arm, Learfield Amplify - Ohio University

Learfield Announces the Addition of Professional Sports Leadership to Enhance Naming Rights, Premium Assets, and Corporate Sponsorship Offerings to School and Brand Partners

SportsBug & Learfield Deliver Ducks

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