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We’ve aggregated 32 of LEARFIELD’s headlines and news stories over the past 3 months.

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Top LEARFIELD News

NCAA · Norman

Learfield, OU Athletics Department Announce NIL Merger

100% Left coverage: 2 sources

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing the department’s multimedia rights, as its exclusive, centralized Name, Image and Likeness marketing partner this afternoon.See the Story

Idaho · Idaho

Southern Arkansas Rodeo and Learfield College Rodeo Announce a Multi-Year Partnership

MAGNOLIA, Ark. – The Southern Arkansas University Rodeo team (SAU Rodeo) and Learfield – the media and technology company powering college athletics – are excited to share a new partnership through the company’s College Rodeo division, designed to strengthen collegiate rodeo programs and heighten exposure for the sport. The partnership will allow Learfield to utilize its advanced, data-driven solutions in digital and on-site fan engagement, in-v…Read Article

New Orleans · New Orleans

Tulane Athletics Extends Radio Partnership with Cumulus Media – Crescent City Sports

As a result of the partnership extension, Tulane Football and Men's Basketball games will be broadcast on 106.7 The Ticket – KKND FM, providing full coverage to Green Wave fans throughout the New Orleans region. Tulane Athletics extends radio partnership with Cumulus Media See the Story

Three Gray Media Stations Become Official Volunteers TV Partners | Radio & Television Business Report

In a deal heralded by the publicly traded broadcast TV station owner, Gray Media has inked a deal with University of Tennessee Athletics and Learfield‘s “Vol Network.” The agreement makes a trio of Gray properties “official television stations” of the Tennessee Volunteers. Please Login to view this premium content. (Not a member? Join Today!)Knoxville, Tennessee · Knoxville See the Story

LLH Healthcare Secures the Naming Rights of The Advantage Center at The University of Alabama

Becomes the official employee benefits partner of Alabama Athletics and Yea Alabama TUSCALOOSA, Ala. – Alabama Athletics and Yea Alabama are excited to announce a new, multi-year partnership with LLH Healthcare, allowing the Birmingham, Alabama based company to obtain naming rights of The Advantage Center at Alabama. The Advantage Center, located inside Saban Field at Bryant-Denny […]Birmingham, Alabama · Birmingham Read Article

Iowa Athletics, Learfield Ink Multi-Year Renewal to Continue Nearly 40-year Relationship

Partnership to drive innovative revenue generation solutions and leverage Learfield Impact to enhance student-athlete NIL opportunities IOWA CITY, Iowa – Iowa Athletics and Learfield, the media and technology company powering college athletics, announced today a groundbreaking renewal to continue their nearly 40-year relationship as a new era of college athletics begins. The multi-year renewal will drive […]Iowa City · Iowa City Read Article

StorageMart Named Title Sponsor of Mizzou-Kansas Border Showdown Rivalry - University of Missouri Athletics

COLUMBIA, Mo. – The historic Border Showdown rivalry series has a new title sponsor in StorageMart, which signed on in a multi-year deal to present head-to-head meetings between Mizzou and Kansas across all sports.Columbia, Missouri · Columbia See the Story

Learfield Announces Brendan Lynch as President of Paciolan

Irvine, CA – (July 9) – Paciolan today named Brendan Lynch, a strategic ticketing and digital-commerce leader, as President to spearhead the company’s next phase of growth and innovation. Lynch brings over 25 years of experience in ticketing, strategy, and digital transformation; most recently as the EVP of Enterprise & Revenue at Ticketmaster. While at […]California, United States · California See the Story

Illinois Athletics and Learfield Announce Groundbreaking Integrated Partnership

Partnership Represents an Innovative Model to Maximize Revenue Generation and NIL Growth Opportunities for Illini Student-Athletes Leveraging Learfield Impact NIL Services Champaign, IL. (July 8, 2025) – The University of Illinois Division of Intercollegiate Athletics and Learfield, the media and technology company powering college athletics, announced a long-term first-of-its-kind partnership today. The reimagined partnership embeds Learfield’s…Illinois · Illinois Read Article

West Texas Boom: Inside Texas Tech's Bold All-in Bet on NIL and the Billionaire Landman Responsible

100% Center coverage: 1 sources

The Red Raiders spent big to pull in a stacked transfer class; can it transform Lubbock?Sports · Austin See the Story

Georgia Athletics Taps Learfield Impact Industry-Leading NIL Services to Drive Unified NIL Strategy and Maximize Growth for Student-Athletes

Athens, GA (June 30, 2025) – The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and Likeness (NIL) partnership designed to unlock new revenue-generating opportunities for UGA student-athletes amid the evolving landscape of college athletics. This cutting-edge collaboration will function independently from the University as a comprehensive marketing and […]Georgia, United States · Georgia See the Story

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