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Texas and Learfield Launch Longhorn Sports Agency to Drive NIL Innovation for Student-Athletes, Powered by Learfield Impact NIL Services
AUSTIN, Texas (June 30, 2025) — To optimize NIL operations and maximize opportunities for Longhorn student-athletes, Texas Athletics, in collaboration with Learfield’s Longhorn Sports Properties, today announced the launch of the Longhorn Sports Agency (LSA), a unified Name, Image, and Likeness (NIL) agency. The new, integrated agency will enhance marketing efforts by combining Learfield Impact […]
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