West Texas Boom: Inside Texas Tech's Bold All-in Bet on NIL and the Billionaire Landman Responsible

West Texas boom: Inside Texas Tech's bold all-in bet on NIL and the billionaire landman responsible

The Red Raiders spent big to pull in a stacked transfer class; can it transform Lubbock?

Texas and Learfield Launch Longhorn Sports Agency to Drive NIL Innovation for Student-Athletes, Powered by Learfield Impact NIL Services

AUSTIN, Texas (June 30, 2025) — To optimize NIL operations and maximize opportunities for Longhorn student-athletes, Texas Athletics, in collaboration with Learfield’s Longhorn Sports Properties, today announced the launch of the Longhorn Sports Agency (LSA), a unified Name, Image, and Likeness (NIL) agency. The new, integrated agency will enhance marketing efforts by combining Learfield Impact […]