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Top ifop.com News

Parity Progresses Slowly in the French Landscape of Non-Costy
Cryptocurrency · France

Parity Progresses Slowly in the French Landscape of Non-Costy

In investment teams, the proportion of women is 30%, according to the latest barometer Deloitte / France Invest. The share of partners is 20%.See the Story
2nd Wave of the Barometer on the Image of Trade and Large Distribution in the Eyes of the French
Trade · France

2nd Wave of the Barometer on the Image of Trade and Large Distribution in the Eyes of the French

An image of trade and large-scale distribution still largely positive and driven by the proximity that the sector maintains with the French In the 7th place of the sectors of activity tested with the French, trade and large-scale distribution enjoy an opinion that remains mostly favourable (52%), but, while the podium remains occupied by agriculture (78%), tourism (78%) and catering (77%), the overall image of certain sectors shows a significant…Read Article
Offer of Strategic Impact of the Event
France · France

Offer of Strategic Impact of the Event

Reveal the value of your events with the Strategic Impact Assessment What is not measured has no value In an event sector undergoing transformation, it becomes essential to prove the effectiveness of your actions. Whether your events are digital, face-to-face or hybrid, they are privileged moments between your brand, your organisation and your audiences. The BIS tool – Strategic Impact Assessment – is a concrete response to measure the real impa…Read Article

The Relationship Between Urban and Rural Areas

A very positive urban look The campaign remains very positively invested in the collective imagination of the urban population. For the 3⁄4 of them, the campaign is a place where daily life is considered better than in the city. They combine an increased sense of freedom (90%) and greater security (81%). Moreover, the personal relation to the countryside seems "powerful" among the urban population. Half of them say they cannot live without regul…France · FranceRead Article

Barometer of the Territories 2025 of Villes De France

The inhabitants of medium-sized cities always plebiscite quality of life and proximity On the occasion of the publication of the last wave of the survey conducted in May 2025 by the Ifop on medium-sized cities* – in partnership with the National Agency for the Cohesion of the Territories and the Bank of the Territories – several key lessons emerge on the perception of their inhabitants of their living environment, of the challenges of revitaliza…France · FranceRead Article

Perceptions and Impacts of the Personal Services Tax Credit

For 6 out of 10 French, the Borloo Act encouraged the population to make greater use of personal services and contributed to the professionalisation of the sector. Among those who expressed an opinion on the issue, this proportion increased to 80%. Concerning the impact on job creation, senior graduates (88%), the upper middle class (85%) and persons aged 65 and over (84%) are particularly numerous to perceive a positive effect of the law.France · FranceRead Article

The Challenges of Retraining and Vocational Transition

While professional trajectories are reinvented, reconversion is a major challenge for both assets and businesses. The study by the Ifop Foundation, in partnership with ANDRH, highlights a paradox: if reconversion is perceived as a normal stage, it rarely remains accompanied. On the business side, the approaches are not formalised and often dealt with on a case-by-case basis, revealing an urgent need for coordination between actors, and more legi…France · FranceRead Article

3rd Wave of the Barometer on the Perception and Use of Generative Ai by the French

Generating AIs are at the heart of a technological revolution that upsets the daily lives of French people, both in their personal life and at work. But how do they envisage these changes? For the third consecutive year, the study highlights an accelerated democratization of these technologies, while highlighting persistent generational and territorial divides as well as the emergence of new challenges for companies insufficiently prepared for t…France · FranceRead Article

Opinion Mark #300 the Eyes of the French on François Bayrou and the Prospects of Censorship or Dissolution

On the eve of the summer period, the Ifop for Sud Radio probed the French about their perception of François Bayrou and their desire for dissolution or censorship of his government. First of all, after several months in Matignon, we find that François Bayrou's image features strove: in December 2024, 49% of the French thought him "friendly", compared with only 37% today, a decrease of 12 points. The perception of his competence follows the same …France · FranceRead Article

Traveling with a Good Feeling: on Holiday? so the Home Remains Safe

100% Right coverage: 2 sources
In order to be able to travel relaxed, you should be sure that everything is in order at home - and also stays. With a few simple measures, the risk of burglary can be significantly reduced during the holiday period, without expensive alarm systems.Property · FranceSee the Story

"We Know that the Skin of a Dog Is as Sensitive as that of a Baby. Therefore It Is Essential to Take Care of It with Suitable Products"

Today, the grooming of dogs remains above all a domestic practice preferred by the vast majority of owners, stressing a strong link between "pet parents" and their companions. In this context, the brand DOUXO, expert for more than 20 years in the care of the skin of pets, wanted to deepen this reality through a study conducted by the Omnibus by Ifop. Amandine Laulhe, marketing manager of Douxo in France, shares the main lessons of this study, as…Dogs · FranceRead Article

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