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Beyond Meat drops the ‘Meat’ from its name as it pivots to plant-based drinks and snacks
Beyond rebrands to focus on plant-forward protein drinks and snacks after a 14% revenue drop in 2025 amid declining U.S. plant-based meat sales, CEO Ethan Brown says.
- This week, Beyond The Plant Protein Co. updated its public name and channels, dropping 'Meat' and now using 'Beyond' on its website, social media channels, and packaging.
- Facing weak retail demand, Beyond has seen falling sales as its net revenue dropped 14% in the first nine months of 2025 and shares have traded below $1 this year, Chris Costagli said scrutiny hurt plant-based brands.
- In January, Beyond launched Beyond Immerse and is testing new items online via Beyond Test Kitchen, while last summer it introduced Beyond Ground with four ingredients and plans a protein bar this summer.
- Ethan Brown said the rebrand lets the company refocus on plant-sourced foods, adding Beyond will innovate plant-forward products like chickpea sausages and faba bean strips and put them in stores.
- The broader plant-based sector is shifting toward drinks and snacks as consumer demand for protein soars, with Eat Just, Impossible Foods and Silk launching protein drinks and bars.
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Hartford Courant+18 Reposted by 18 other sources
Beyond Meat drops the ‘Meat’ from its name as it expands to plant-based drinks and snacks
By DEE-ANN DURBIN, AP Business Writer Beyond Meat is dropping “meat” from its name as it moves beyond the struggling market for plant-based burgers, sausages and tenders and expands into new categories like protein drinks. Related Articles Can I afford assisted living? Retail sales fall modestly in January as American consumers pull back on spending The US lost a surprising 92,000 jobs last month a…
·Hartford, United States
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The Seattle Times
The Seattle TimesBeyond Meat drops the ‘Meat’ from its name as it pivots to plant-based drinks and snacks
Beyond Meat is dropping “meat” from its name as it moves beyond the struggling market for plant-based burgers, sausages and tenders and expands into new…
·Washington, United States
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Total News Sources47
Leaning Left9Leaning Right2Center28Last UpdatedBias Distribution72% Center
Bias Distribution
- 72% of the sources are Center
72% Center
L 23%
C 72%
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