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Top Branding Strategy Insider News

Can Ferrero Breathe New Life Into Breakfast?

Coverage: 2 sources

As traditional breakfast cereals face declining sales and shifting consumer habits, Ferrero’s acquisition of WK Kellogg raises hopes for a category revival. Can innovation, health-focused reformulation, and Gen Z engagement breathe new life into iconic brands like Froot Loops and Special K?See the Story

Nestlé · Milan

Kraft Heinz: A Case Of Brand Mismanagement And Value Destruction - Branding Strategy Insider

100% Center coverage: 1 sources

Iconic American brands are under pressure. Some of our most beloved and well-known brands are facing uncertainty. There has been a Sotheby’s auction-like See the Story

Consulting · United States

Why Convenience Rules The Day - Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often Read Article

Brand Architecture: A Strategic Tool - Branding Strategy Insider

As a CMO or Marketing Director, you’ll know that companies tend to get more complicated as they grow. You may have inherited a chaotic brand portfolio,Read Article

Marketing Works By Following Trends, Not Setting Them - Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I’m sharing some for your consideration. I hope they’re helpful. This week’s thought: Marketers are trend-followers, not trend-setters. Marketers like to celebrate creativity and innovation. But it is a curious kind of creativity and innovation. Because it’s never the …Consulting Read Article

Del Monte Pacific Seeks Other Funding Sources as Liabilities Rise - BusinessWorld Online

75% Left coverage: 4 sources

CAMPOS-LED food and beverage producer Del Monte Pacific Ltd. (DMPL) is seeking alternative funding sources amid rising liabilities, following the recent bankruptcy filing of its United States business. “The group continues to find new sources of funding to improve cash management, including incremental short-term lines from partner banks to meet its short-term obligations that will provide sufficient working capital financing for it to meet its …Bankruptcy See the Story

Jobs-To-Be-Done: A Strategic North Star - Branding Strategy Insider

What can brands learn from Listerine? The brand dominates the mouthwash category that it created decades ago, largely because it focuses very clearly on a Read Article

How BP became a potential takeover target

34% Center coverage: 3 sources

Shell's robust rejection of these reports appears to have, for now, thrown cold water on a potential takeover bid for BP.BP See the Story

Brand Moves Must Stay Central To The Value Proposition - Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet oftenConsulting Read Article

The Invisible Power Of Brand Consistency - Branding Strategy Insider

A strategic take on consistency as a trust-building engine—beyond visuals, it’s about meaningful repetition to earn credibility. Consistency: True Read Article

Tesla upgrades its Model S and X cars in US, raises prices by $5,000

44% Center coverage: 23 sources

Tesla said on Thursday it upgraded its Model S and Model X cars in the U.S. and raised their prices by $5,000, according to the electric vehicle maker's post on X and its website. Prices were hiked for all configurations of the two models by $5,000, Tesla's website showed.Tesla · United States See the Story

News from Branding Strategy Insider

News from Branding Strategy Insider

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Top Branding Strategy Insider News

Can Ferrero Breathe New Life Into Breakfast?

Kraft Heinz: A Case Of Brand Mismanagement And Value Destruction - Branding Strategy Insider

Why Convenience Rules The Day - Branding Strategy Insider

Brand Architecture: A Strategic Tool - Branding Strategy Insider

Marketing Works By Following Trends, Not Setting Them - Branding Strategy Insider

Del Monte Pacific Seeks Other Funding Sources as Liabilities Rise - BusinessWorld Online

Jobs-To-Be-Done: A Strategic North Star - Branding Strategy Insider

How BP became a potential takeover target

Brand Moves Must Stay Central To The Value Proposition - Branding Strategy Insider

The Invisible Power Of Brand Consistency - Branding Strategy Insider

Tesla upgrades its Model S and X cars in US, raises prices by $5,000

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Information about Branding Strategy Insider

Media Bias Ratings

Factuality

Ownership

Brand Architecture: A Strategic Tool - Branding Strategy Insider

Marketing Works By Following Trends, Not Setting Them - Branding Strategy Insider

Del Monte Pacific Seeks Other Funding Sources as Liabilities Rise - BusinessWorld Online

Jobs-To-Be-Done: A Strategic North Star - Branding Strategy Insider

How BP became a potential takeover target

Brand Moves Must Stay Central To The Value Proposition - Branding Strategy Insider

The Invisible Power Of Brand Consistency - Branding Strategy Insider

Tesla upgrades its Model S and X cars in US, raises prices by $5,000