Zoom relies on creators to boost AI search results

Zoom relies on creators to boost AI search results

As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.

Zoom tests creators as AI search signals

Zoom is testing whether creator credibility can do more than shape human perception. The company is working with creators as part of an AI visibility strategy designed to reposition Zoom as an AI-first work platform, rather than a product known mainly for meetings.The approach connects brand building with a newer discovery challenge. Zoom is participating in the ChatGPT advertising pilot, but it is not relying only on paid placement. It is also …