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YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024
- A report published this week revealed that YouTube's creative ecosystem supported over 490,000 full-time jobs and contributed $55 billion to the U.S. economy in 2024.
- This growth follows similar 2022 research reporting 390,000 jobs and $35 billion contributed, marking an increase of 100,000 jobs and $20 billion since then.
- YouTube’s more developed advertising infrastructure helps creators earn dependable income, supporting both large and many smaller creators across its platform.
- YouTube CEO Neal Mohan said, "the creator economy is just getting started," highlighting momentum as the number of creators and economic impact rapidly expand.
- The report and rising economic figures have prompted bipartisan US lawmakers to form a Congressional Creators Caucus aimed at supporting creator economy policy needs.
12 Articles
12 Articles
YouTube Contributed $55 Billion To US GDP, New Report Reveals: 'The Creator Economy Is Just Getting Started,' Says CEO Neal Mohan - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)
On Tuesday, YouTube, a subsidiary of Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, revealed that its creative ecosystem contributed significantly to the U.S. GDP in 2024, citing a new report. What Happened: YouTube's creative ecosystem generated $55 billion for the U.S. economy in 2024. This figure marks a $20 billion increase from 2022, when the ecosystem contributed $35 billion. YouTube CEO Neal Mohan said, “Looking at this momentum and…
The economic influence of digital content creators is now reaching spectacular proportions in the United States. A study reveals the phenomenal magnitude of the financial impact generated by the YouTube ecosystem on US territory. The figures revealed on Tuesday show how a platform originally designed for amateur sharing has turned into a real economic engine. Oxford Economics' analysis is changing ... Read more The article YouTube's creative eco…
YouTube’s ecosystem generated 490,000 jobs and contributed $55 billion to US GDP in 2024
YouTube revealed on Tuesday that its creative ecosystem contributed more than $55 billion to the U.S. GDP and supported over 490,000 full-time jobs, based on research conducted by Oxford Economics. This ecosystem includes not only content creators but also the wider network of professionals supporting them, such as video editors, assistants, and publicists, as well as employees of creator-focused companies like Patreon, Spotter, and Linktree. Th…
Media Companies Are Falling Behind On Shorts
Creators long ago took over YouTube, so it's not necessarily news that they accounted for over 95% of U.S. views on the platform over the last 30 days (May 11-June 11, via Tubular Labs data). But despite creators setting the tone around how content is being consumed, media still seems to be holding out.Tubular data below shows the 30-day breakout for views overall on U.S. YouTube videos, plus creators and media, to shed light on the share of vie…
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