YouTube may be paying creators millions not to post on Netflix
The reported offers include direct production funding and brand-deal shares as YouTube tries to keep top creators from moving to Netflix.
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YouTube Offers Creators Millions to Keep Content Away From Netflix
Source: CFOTO / Getty YouTube Offers Creators Millions to Keep Content Away From Netflix YouTube is reportedly escalating its battle with Netflix by offering some of its biggest creators multimillion-dollar financial incentives to keep their content exclusive to the platform. According to Bloomberg, YouTube is discussing deals that would pay popular channels to upload videos exclusively to YouTube for a specified period. The move comes as Netfli…
YouTube may be paying creators millions not to post on Netflix
To be eligible for the additional payment, creators will have to agree to keep their content exclusive to YouTube "for a certain period of time," although the proposed exclusivity period is currently unclear. YouTubers who agree to the exclusivity clause will reportedly be paid through two channels - direct financing...Read Entire Article
YouTube Is Paying Big to Keep Its Biggest Stars Away From Netflix
It’s interesting how times have changed. It used to be that TV and movie studios would try to land deals with big name actors, and yes that is still the case, but now, it seems that creators are starting to hold more bargaining power. So much so that YouTube is reportedly offering creators millions not to work with Netflix. YouTube wants creators not to work with Netflix According to Lucas Shaw over at Bloomberg, it seems that YouTube wants its …
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