Xiaomi Auto Partners with Eight Major German Dealer Groups for European Expansion
Xiaomi Auto said local partners will anchor its Europe push as it prepares to enter the market in 2027.
- On August 26, Xiaomi Auto launched a global website confirming plans to enter European markets, including Germany, in 2027, signaling its first major step into the continent.
- Since March 2024, Xiaomi has delivered more than 700,000 vehicles in mainland China, with the Xiaomi SU7 Series surpassing 500,000 cumulative deliveries in 28.5 months and the Xiaomi YU7 recording more than 240,000 orders within 18 hours of launch.
- At IFA Berlin, Xiaomi Auto is showcasing its 'Human x Car x Home' smart ecosystem while signing memorandums of understanding with eight German automotive dealer groups, including LUEG and Emil Frey.
- Dr. Yu Liguo, vice president of Xiaomi Auto overseeing international business, stated local partnerships are central to the company's European strategy, supported by an R&D centre in Munich opened last year.
- The Xiaomi Skynomad series is scheduled for an official debut on September 7, joining the Xiaomi Vision Gran Turismo concept in the company's portfolio ahead of the 2027 European market entry.
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55 Articles
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Xiaomi signs first European car dealers ahead of planned overseas launch · TechNode
Xiaomi has signed agreements with its first group of European car dealers at IFA 2026 in Berlin, beginning preparations for the company’s planned overseas sales. The agreements are intended to establish sales channels for Xiaomi vehicles in Europe. Xiaomi has previously said it plans to begin exporting its cars in 2027, starting with developed markets […]
Xiaomi plans to bring electric vehicles to the European market in 2027 <p>Xiaomi plans to sell electric vehicles in Europe from 2027 and is creating a dealer network. In China, the company has already delivered more than 700 Thousands of cars.</p>
Germany will be one of the first European markets to receive electric vehicles from the Chinese company. Xiaomi highlights the "first step" for a commercial and assistance network in Europe.
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