Xiaomi Announces Mijia Brand Expansion in Europe at IFA 2026
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Xiaomi took advantage of his first major presence at the Berlin IFA to display a much wider ambition than the smartphone. On a space of more than 3,300 m2, the manufacturer presented more than 380 products and formalized the arrival of Mijia in Europe, while confirming that its electric cars remain planned on the continent [...] L的article IFA 2026: Xiaomi launches Mijia in Europe and prepares the arrival of its cars for 2027 appeared first on Bl…
The group plans to invest more than 24 billion euros in research and development globally between 2026 and 2030. Xiaomi is entering a new phase of its international growth, expanding its business beyond smartphones and investing in a unified ecosystem that connects personal devices, smart home and mobility. Artificial intelligence, operating systems, semiconductors, smart vehicles and robotics are at the core of this strategy, which the company …
As early as the beginning of next year, Xiaomi cars will make their appearance on European soil, with Germany being the first country to welcome them. The Chinese company Xiaomi made a surprising statement at the largest technology and consumer electronics exhibition (IFA) in Europe, revealing that from 2027 its car division will make its entry into the old continent. To achieve this, the collaboration with eight large groups of representatives …
With lap records at the Nürburgring and strong sales figures in China, Xiaomi is preparing the market entry of its electric cars in Europe.
Recently, Xiaomi has strengthened its presence in Germany to demonstrate the technical capabilities of its vehicles. On the Nürburgring-Nordschleife racetrack, the company achieved several notable successes. Chinese electric vehicles expand the technology race to Southeast Asia. Spain becomes a "hub" for Chinese electric vehicles in Europe. Chinese consumers switch electric vehicles faster than mobile phones.
The exhibition in Berlin highlights an intelligent ecosystem that connects personal devices, vehicles and home, with investments in AI and Mijia expansion in Europe.
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