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WTF is sell-side decisioning?

Summary by Digiday
With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction through sell-side decisioning tactics.

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WTF is sell-side decisioning?

With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction through sell-side decisioning tactics.

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  • 100% of the sources are Center
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Digiday broke the news in on Thursday, June 12, 2025.
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